The internet has removed many of the barriers that once stood between smaller UK businesses and expansion overseas. Now online businesses can simply localise their content to achieve an international reach.
Localisation is the process of adapting your website, marketing content or software product’s functional properties and characteristics to accommodate the linguistic, cultural, political and legal differences of a foreign market or country. This might sound like a time-consuming and costly process, but the latest research shows just how easy it can be to transform your small company into a global brand by making this investment.
We have created this infographic to show how important native language content is to the modern day online shopper.