February 9, 2016
How to Create a Truly Local, Global Brand
Is your business ready for the global market? The temptation is to think of the big picture when rolling your brand out across different countries and…
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December 11, 2015
Your global marketing campaign – why translation is not enough
Sometimes in business, we take shortcuts. We know we shouldn’t, but we invariably do. We’re not talking about the sneaky cups of tea you make for…
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