global brand
February 9, 2016

How to Create a Truly Local, Global Brand

  Is your business ready for the global market? The temptation is to think of the big picture when rolling your brand out across different countries and…
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global marketing campaign
BrandingMarketing translation
December 11, 2015

Your global marketing campaign – why translation is not enough

  Sometimes in business, we take shortcuts. We know we shouldn’t, but we invariably do. We’re not talking about the sneaky cups of tea you make for…
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