global marketing campaign
BrandingMarketing translation
December 11, 2015

Your global marketing campaign – why translation is not enough

  Sometimes in business, we take shortcuts. We know we shouldn’t, but we invariably do. We’re not talking about the sneaky cups of tea you make for…
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Global Retail Markets
September 16, 2015

Localisation is the Key to Unlocking Global Retail Markets

Breaking into overseas retail markets has never been as achievable as it is right now. Globalisation, driven largely by new and ever improving communications technology, has allowed…
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App Localisation
October 21, 2014

The Importance of App Localisation

Over the past few years, mobile technology has developed at a blistering pace. From the most basic handsets - that some cleverly refer to as ‘dumb phones’…
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website localization
May 1, 2014

What is website localisation and why you need it

Do you know that only 30% of Internet users speak English as their native language? And over 70% of users prefer to spend time on websites in…
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