The Global App Revolution is Here to Stay
Learning about the world of apps is almost like learning a new language. The new “app lingo” includes terms like app stickiness, app ecosystem, app analytics, app store, app churn risk, WhatsApp, and more. The average smartphone has 30 apps, and app downloads are booming in all corners of the world. While today’s app developers face no geographic limitations, their revenues will be limited with single-language versions. Reaching your target markets and gaining long-term traction depends on a savvy app translation and localisation strategy.